The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail

Multichannel and omnichannel strategies have become a critical aspect of retailing. In this study, we present an overview multichannel retail discuss its applications in the future retail. To do so, explore different areas interest highlighted previous scholarly research, as preliminary step to propose comprehensive framework themes that should be paid attention for advancements field. A total 11 studies addressing main theme Retail Its Applications Future E-Commerce illustrate framework.